hi, i'm lin.
designer & illustrator
Center for Sexual and Gender Diversity (CSGD)
As a graphic designer for Penn State's Center for Sexual and Gender Diversity, Lin collaborated across student organizations, the Paul Robeson Cultural Center, and the CSGD's event programming team to curate weekly designs for print, digital signage, and social media content.
Using a mixture of Canva, Illustrator, Photoshop, and Adobe After Effects, Lin produced over 60+ graphics for the CSGD team in the 2023-2024 event calendar. Below showcases some of her favorites.
PSU Pride Month
2024
event marketing
Due to the majority of the student body returning home for summer, Penn State Main Campus organizes their Pride Month in April, programming events to celebrate the LGBTQ+ community through themed events, educational panels, and advertising accessible resources and learning.
Transgender Awareness Month
(November 2023)
event marketing
November is the month of Transgender Awareness - a recognition and celebration of transgender communities and people. This includes Transgender Day of Remembrance- an event that honors the lives lost from anti-transgender violence. In advocacy for promoting understanding and empathy. this month brings forth education on the struggles, perspectives, and lives of transgender and nonbinary people and communities. It is also an opportunity to highlight resources and raise funding through awareness.
Design Process
The CSGD utilized this layout in print, alternating with the flat navy background.
In researching for Transgender Awareness Month's theme, the event provided the requirements to use the Trans Pride Colors and offer flexibility for the associating events that followed. This resulted in a minimal design with adaptable assets.
Deciding between metaphors of petunias, clothing stereotypes, and play on words, the clownfish, a fish species whose biological nature accepts sex change within their matriarchal society, was finalized as that year's theme mascot matched with an aesthetically "otherworldly" background.
As posters and socials were published and printed out, various requests for clownfish stickers became apparent. In response, six variations of the clownfish sticker were freely handed out with gender-related flag colors.
Decadent Decades
2024 Pride Prom
event marketing
Hosted by the Center for Sexual and Gender Diversity located in State College,PA, the theme for their Pride Prom 2024, Decadent Decades, celebrates the last century of Queer American history as part of their university's celebration of LGBTQA+ Pride Month.With theme, the marketing team aimed for visuals that evoked elegance, timelessness, and secrecy.
Along with designing ticketing and event advertisement, Lin collaborated with the programming team to research and develop the education boards that will be used for the dance event and future LGBT+ History Month held in the Fall Season. Using greens and carnations as a nod to gay culture in the 1940-60's, the decor complements the giant educational timeline boards that marked historic events in LGBTQ+ history from 1920 to present day. The boards were stationed in a way that at the end of the timeline, present day, there was a station encouraging students to write on postcards what they would like to see/do moving forawrd for the community.